Gary's review of Q1 2024

Q1 in 2024 has been a period to remember for Possible. We broke some records, welcomed some new staff to the team and even heard from a Netflix superstar. Here’s Gary breaking down a memorable first three months…

In January we really did hit the ground running and negotiated 21 sales in total for the month. A record January for the team. We repeated that again in February with another record month agreeing 31 sales in total. And March was no different either – we negotiated 28 sales in total, compared to 20 in March last year. This meant that we ended the first quarter of 2024 with 80 sales in total.

For context, in 2023 we agreed 40 sales in January, February and March combined. To have doubled our number of sales agreed in the space of just a year is a fantastic achievement and testament to the team and our own approach to estate agency.

 Although the market has started stronger this year in comparison to last year, we are continuing to give a big focus on how we market and generate interest in our properties, giving honest and accurate advice on the potential value of a property in this market and also how hard we work on the negotiating process when an offer is received. Those three key areas are what’s going to make the difference for estate agents and homeowners in 2024.

The first quarter of the year also saw the launch of our new and enhanced PossiblePRIME marketing package. I’d always believed we can service all ends of the market and we quickly recorded some brilliant results using this impressive marketing proposal and it’s clear that word is spreading with our marketing share growing significantly in the higher end and rural markets.

Because of our continued growth and long-term plans for the business, we were delighted to welcome two new full-time recruits to the team in Nicola and Niamh. Both of them have blended in brilliantly and feel like they have been part of the team for a long time already.

Because of the positive start to the year, the team were also treated to a message from ‘Selling Sunset’ star Amanza Smith, congratulating them on their efforts. I think some people thought it was a wind-up or an AI generated video, but I can confirm it was indeed the real Amanza all the way from LA. It certainly put a smile on all of our faces and was a nice surprise for the team.

We now look forward to the traditionally busier Spring market and to also press ahead with some exciting plans we have for the business and the team.